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How to Make Money Teaching Martial Arts Part 2: Marketing. Time To Get Your Head Around It

Marketing takes time, patience and effort. You have to pull your head from out of Instructor Heaven, where it’s comfortable & safe. You have to step on scary ground – walk into the unknown where you might make mistakes. And that’s okay – even if you don’t get it all right, you are preparing to do more than some of your competitors, that’s already an advantage! If this is going to work, Read More
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How to Make Money Teaching Martial Arts Part 3: Processes. The Difference Between Life & Death

Just the word alone is annoying  - it’s just the most uninspiring set of letters!

I would love to change it to Joy or Ease or Freedom! Nor is it a new thing. Every task has a process. How to keep your teeth healthy: Toothbrush Toothpaste Water Scrub Rinse It’s a process! Historically, all processes were manual. All that’s changed is that we have systems that can Read More
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Martial Arts & Transgender

So, my husband has a fulltime martial arts center, we’ve been going for 30 years so survived many shifts. I have just had my first call asking what toilet a transgender would be expected to use … I have to admit, it caught me off guard, which resulted in bumbling through the call. It hadn’t even occurred to me to think about this commercially. I believe in equal rights – including the right to Read More
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