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About Us

what we do isn't as sexy as teaching martial arts
...but we are the best in the business & we love it!

Our Director Dawn Willock has been part of the martial arts scene for over 30 years, seeing – and driving – tremendous change in that time. 

Her experience started when her husband began teaching Karate as a hobby in church halls in the late 1980s. In 1991 she supported his move into teaching full-time, seeing his martial arts club go from belonging to the “old boys' network” to being independent and then opening two full-time martial arts centres that offer a variety of styles with multiple trainers on board. 

Using her wealth of business experience and understanding, she embarked on a journey to provide the practical support needed for the Martial Arts industry: Martial Arts GB – or MAGB – was born. 

"Martial Arts GB was founded on this experience, for which I am extremely grateful for as it gave MAGB an incredibly exciting recipe for how to actually look after a group of great customers from a fantastic industry who offer an incredible service to the public. We like to match that by also being great, fantastic & incredible alongside you!"
Dawn Willock M.D.

Our Mission

Our mission is to support the martial arts industry and to maximise value for our customers and associates.

What we do

We turn your passion in to your profession.

As the UK's leading professional service provider for UK Martial Arts, we look to support you throughout all aspects of running your martial arts club, association & event.

We provide you with compliancy, save you time, make you more money, and leave you free to just do what you enjoy the most – teach! 

Our Distinctive Advantage

Not only were we founded on personal experience, but we also have literally thousands of martial arts instructors throughout the UK teaching a kaleidoscope of different styles to tap into with what works & what doesn't.

However, what absolutely sets us apart from our peers are our integrity, transparency, value, and efficiency. We are accountable to our customers to do a great job & we do everything we can to deliver. Oh, and we're lovely when we speak to our customers!

"Good enough never is. Set your standards so high that even the flaws are considered excellent."
Debbi Fields


Commitment - To Our Customers

At MAGB, we commit to compliancy for our customers under Health & Safety, GDPR Legislation & our industries Insurance. We want our customers to be safe legally & operate as professionals.

We commit to never removing the facility of having someone on the end of the phone. We may update our processes, but we will never automate the function of an actual human being!

We commit to supporting our customers to increase their enquiries, converting new students, retaining existing members & maximising on the services they can offer.

We commit to customers having complete control & choices regarding which services you decide to use. No marriage, No ties, Just a very good service!

We commit to do whatever is necessary to provide first class service regardless of the size of your business.

Commitment - To Our Associates 

At MAGB, we commit to providing a safe & friendly workplace where our Associates are treated with Kindness... Respect... Understanding.

We commit to providing our team with constant commercial development, so they will never suffer from the vicious swings in the Global Economy. We give our all everyday so that our Associates can provide for their families.

"Try not to become a man of success. Rather become a man of value. Success will then follow"
Albert Einstein


Contact me directly to find out what we can do to significantly increase your club revenue... Dawn Willock M.D.

Dawn Willock
Emily Dandridge
Luisa Serrano
Elaine Clarke
Bev Pinnell
Tana Bartley
General Enquiries

"Talent wins games, but teamwork and intelligence win championships."
Michael Jordan

Changing the way people THINK about running a martial arts business

Turning your Passion into your Profession

0121 430 3800

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